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Your branding strategy is a critical part of the customer experience. Consumers don’t want to simply purchase a product or service based on price and then move on. They want to feel like they are partnering with a company that shares their values and interests. Content Box: How do you effectively communicate your brand messaging […]
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Your brand messaging is securely grounded in your values, and not a single piece of communications leaves your realm without a careful cultivation of that message. Your brand image rests on years of cultivation, and you’re proud of your place in your industry. What if it all Crashed Down? It might be a well-meaning employee […]
Read More… from How to Restore Your Brand Image After a Crisis