Marketing Musings
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Summer is here, and it’s about all you can do to focus on work when your all-inclusive resort vacation is coming up. Instead of fighting all those fun holiday thoughts, why not combine them with a little marketing and get started on your vacation a bit early? It’s time to jump-start vacation season with some […]
Understanding your target audience and ensuring they are well-informed about your brand, company culture, mission, and offerings is essential. Social media marketing is a powerful tool to accomplish these goals—and more. With every purchase, there is a journey behind it. Some of these journeys are incredibly brief, mostly when associated with impulse buys, while others […]
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Marketing is difficult, even for some of the world’s biggest brands. You can use all the data and analysis, but ultimately, the people make the decisions. Your well-thought-out commercial flopped? Happens. What about your social media campaign? No traction. We get it. Some of the most reputable companies across the world have fallen victim to […]
Read More… from What Some of the Biggest Marketing Failures Can Teach Us
The holidays are here! The season may fill you with dread as you stare down a long shopping and baking list. Or they may be so packed with parties and outings that you can’t help but feel that things are magical and cozy. The holidays can be so busy that it’s hard to buckle down […]
You’ve got that itch. Your logo seems irrelevant and out of date. Your performance is sliding and you’re sure it has to do with your messaging. Your competitors, meanwhile, seem so current and in touch with their audiences. Is it time for a rebrand? How can you tell if you have legitimate reasons to pursue […]
Read More… from How Can You Tell if It’s Time for a Rebrand?
Have you noticed it is becoming more and more difficult to stand out among your competitors? The competition is fierce and there is so much content in front of consumers today that it seems nearly impossible to make inroads with your target audience. While there is no magic fix for this issue, creating brand awareness […]
Read More… from How to Build Brand Awareness and Stand Out From Your Competitors
Your company’s website is the first impression a potential customer has of your organization and where they’ll begin to understand who you are as a brand. And while it’s crucial to put plenty of planning into building your website, it’s equally as important to update it frequently. Mobile Friendly When users go online today, it’s […]
In today’s competitive atmosphere where consumers are bombarded with content from every angle, achieving a high level of brand awareness has never been more difficult, but it remains a critical necessity for any business striving to stand out. Major brands like Coke, Apple and Google evoke distinct images, as these brands have embedded colors or […]
Coca-Cola’s corporate logo has barely changed since the company was birthed in 1887, but that’s a rare exception. Organizations founded nearly a century later (Apple, Nike, Google, Starbucks) have all undergone more significant branding changes. A company rebrand can bring advantages, especially for evolving companies that have outgrown their image. Many reasons can influence an […]
Read More… from Is it Time for a Rebrand to Stay Relevant and Target Growth?
Achieving brand awareness requires you to lay the foundation for a brand identity recognizable to your target audience. The result will be improved customer loyalty and a boost in sales. When you prioritize brand awareness, you’re smoothing the way for potential customers to understand your values and build trust in your brand. Your brand is […]
Read More… from Elevating Your Business Through Brand Awareness