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Search engine optimization (SEO) is a nearly 30-year-old process. It has evolved from a strategy that relied on keyword stuffing to a highly formalized process that values quality content over all else. Companies of all sizes invest time, energy and funds in SEO. When a company focuses on SEO in their content creation, it is […]
Are you looking for a way to cut some costs from your marketing budget? You may have wondered whether new AI tools like ChatGPT might be your best strategy for restructuring your content marketing. You’ve played with the technology a bit, and you’ve been impressed. Can AI do your marketing for you? The answer is […]
Read More… from Where AI Can Streamline Your Marketing—and Where It Can’t
The continued increase in popularity of video content directly correlates to the preferences of consumers who demand more digestible ways of absorbing content. Do you need a few pointers in getting your video marketing strategy going? We’ve got key information for you to consider. Last year, it was reported that 86% of marketers were using […]
Read More… from Find New Ways to Connect With Customers Through Video Marketing
Content marketing may take time for you to see results, but the result is well worth the investment and effort. Brands that have developed a solid strategy and create consistent content can see the following results: Improved Loyalty and Retention Customers will only establish a relationship with brands they trust. When your content marketing speaks […]
Video consumption is on the rise. Audiences of all types are flocking to video over other types of content, mostly because it’s engaging and easily digested. People also absorb more information through video compared to text-only content. Companies that follow through with high-quality video and feature content that is uniquely valuable to their target audience […]
Video consumption is on the rise. Audiences of all types are flocking to video over other types of content, mostly because it’s engaging and easily digested. People also absorb more information through video compared to text only. Companies that follow through with high-quality video and feature content that is uniquely valuable to their target audience […]
Read More… from 3 Benefits of Including Video Marketing in Your Content Strategy
You put in a lot of long days. You knew that was what it was going to take to get your business started, and it’s been totally worth it. But the long nights? You know, besides the ones where you’re burning through Red Bull at your laptop. The sleepless ones where you are tossing and […]
Read More… from Why Strategic Business Owners Turn to Outsourcing
In today’s competitive atmosphere where consumers are bombarded with content from every angle, achieving a high level of brand awareness has never been more difficult, but it remains a critical necessity for any business striving to stand out. Major brands like Coke, Apple and Google evoke distinct images, as these brands have embedded colors or […]
Consumers today are spending large amounts of time consuming video content. From viewing mindless shorts to watching meaningful videos for educational and instructional purposes, there are many reasons this visual platform has become so popular with so many consumers. Marketing on YouTube is now considered key for organizations of all sizes. YouTube is the second […]
Read More… from The Benefits of Marketing on YouTube Might Surprise You
Are you like the many business leaders who have yet to incorporate video fully into your digital marketing strategy? Despite the success others are experiencing with video marketing, maybe your lack of time has you feeling a bit behind the curve on this key platform. It might seem daunting or challenging, but using video adds […]
Read More… from Reap the Rewards Offered With Video as a Part of Your Digital Marketing Strategy