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Attracting and retaining customers is a priority for most businesses and a key tool to help you achieve those goals is content marketing. By creating and sharing valuable content with your target audience, you stand a better chance of increasing brand awareness and meeting your business growth goals. The following are some of the valuable […]
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You’ve built a strategic approach to your content marketing strategy, creating a consistent content calendar, a variety of text and video formats and a balanced distribution plan. It’s possible to build a strategy like this and still not see the results you were looking for. That could be because you are focused on what you […]
Read More… from Is Your Content Marketing Strategy Focused on Building Trust?
Today almost 80% of online traffic is video-related. Even text-heavy Twitter posts with video get a 33% boost over text-only posts. It makes perfect sense that videos as a part of your business marketing are also gaining traction as a strategy for improved engagement. Effective video content tells a story, which is foundational for your […]
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How much traction can a brand get out of a press release? A carefully-crafted press release can garner attention from media outlets, but can a press release do anything for your SEO goals or are these releases really just a relic of the past? Getting a mention in a big media outlet can provide a […]
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It seems there is always a new algorithm: a new way to use keywords, hashtags or links that you need to know about, and this part of the content creation process can be difficult to keep up with. The latest topic to land on many content creators’ desks is ChatGPT, which is an artificial intelligence […]
Read More… from Does AI Have a Place in Your Content Marketing?
Using data the right way can help your company engage with your target audience in a highly effective way. Data-driven marketing is key to making vital connections that can turn into loyal customers. You may find that you have more data than you know what to do with, but when used intentionally, data-driven marketing can […]
Have you ever had to wipe away tears after a commercial? You feel sort of silly. It’s just marketing, after all. You quickly reach for a tissue and wipe away the evidence. Whether it’s Folgers’ “Peter Comes Home for Christmas” or the famous “I’d Like to Buy the World a Coke” commercial, there are brands […]
Read More… from Marketing Without Manipulation: A How-To Guide
You’ve likely heard some buzz about user-generated content but maybe you haven’t really figured out the best way to utilize it for your brand. Here are three tips to take your user-generated content to the next level, as well as a couple of examples of brands that are exceptionally great at user-generated content: Think Beyond […]
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You’ve been working at your content marketing for a while, posting regular blogs and producing video content, even throwing in an infographic here and there. But it’s not producing the results you anticipated, and you’re wondering why. Here are four steps you can take to update your content marketing strategy: Change Your Voice: In this […]
The utilization of digital technology for data insights and analytics has led data to become an integral player in the marketing strategy of companies large and small. The question is, are you getting the most you can out of your data? Data and Social Strategies To know whether your social media strategy is successful, for […]
Read More… from What Data Can Do for Your Marketing Strategy