Marketing Musings
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Consumers see a sales pitch from a mile away. They’re hit by them all too often on social media where ads are abundant. They’ve learned to spot posts that might appear to be interesting content but quickly reveal themselves as inauthentic pitches for a product or service. Content marketing strategies should work to inform the […]
Read More… from Does Your Content Marketing Strategy Focus on Audience Needs and Interests?
Video might have started as a fad, then developed into a hot trend, but for a while now, video marketing has been a go-to strategy for bringing more eyes to a brand. It’s estimated that users have doubled the amount of video they consume since 2018, according to a survey by Wyzowl. It’s a sure […]
Read More… from Get More Eyes on Your Brand With Video Marketing
Search engine optimization (SEO) is a challenging concept for business owners trying to stay current on marketing trends. It is complex to begin with, and it changes frequently, with algorithms that are replaced almost as soon as they appear. From keywords in content to whitespace on your website, and meta descriptions placed in just the […]
Read More… from Express Yourself: How Emojis Affect Your SEO
Content marketing is often viewed as a method for generating more traffic. That’s definitely one of the perks of utilizing your content, but there is much more to gain, including a significant boost in brand awareness. If you’ve yet to focus on brand awareness, just know that when recognition increases, consumers begin to gain an […]
Read More… from Boost Brand Awareness With Your Content Marketing
You might be wondering whether content marketing is still a thing, and can it really be worth the time and effort? Blogs, videos, posting and on and on…why would you bother? Here are four reasons why content marketing is not only still a thing, it is the thing: It Fuels Your SEO: If you have […]
Read More… from Is Content Marketing Still Important For Your Company?
Telling a story is one of the most compelling ways to convey information, and case studies are one of the best methods to tell your potential customers a story about the value your brand can bring. They may identify with the company’s specific issue or they may pick up on what some of your company […]
Read More… from 4 Tips for Effectively Using Case Studies in Your Marketing Strategy
What do you do if you want to grow your engagement on LinkedIn for businesses, but you don’t have room in your budget for a lot of paid ad spend on social media? In fact, you may not be sure you could find room in your budget for a taco at the moment, so it’s […]
Read More… from How to Grow Organic Connections on LinkedIn for Businesses
Consumers have always been quick to let a brand know when they’ve seriously missed the mark. Who remembers the Peloton Christmas ad which received a scathing response that showed a dutiful wife who was also, by all appearances, a physically perfect wife, working out on a bike given to her by the perceived villain of […]
Read More… from Why Authenticity in Your Content Is More Important Than Ever
Polls are almost irresistible. Sometimes you feel compelled to click on an option just to see the results and find out what everyone else is thinking. Thankfully, LinkedIn for businesses makes it easy to set up a poll with up to four options and run it for your preferred length of time. In this blog, […]
Read More… from 5 Things You Can Accomplish With a Poll on LinkedIn for Businesses
2020 is a perfect time to … what else? Make lists of 20s, of course. Twenty new restaurants to try. Twenty books to read. Or, for the really ambitious: 20 naps to take. While 20 things can sound a bit intimidating when it comes to achieving 20 marketing objectives, there’s an easy answer. It’s outsourcing. […]