Marketing Musings
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The holidays are here! The season may fill you with dread as you stare down a long shopping and baking list. Or they may be so packed with parties and outings that you can’t help but feel that things are magical and cozy. The holidays can be so busy that it’s hard to buckle down […]
Data-driven insights help to prove a point, but when delivered with creativity, the message builds brand awareness. Tipping the scales too far in one direction or the other can prove to be a costly mistake, so how do you get it right? No matter what your industry, your target audience is flooded with information – […]
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Your website is your calling card. It’s the first impression. It’s where consumers go to learn more about what you have to offer and how you can be the solution they’re seeking. Your website is also where you can quickly lose potential customers, which is why knowing the concepts of strong website design is so […]
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It’s pumpkin spice latte season, or PSL season, if you’re among the initiated. It happens long before autumn officially begins, with the news making a splash on social media while everyone is still sweating through August. You may find it hard to remember the days before pumpkin spice everything took over grocery stores, restaurants and […]
Read More… from I’ll Have Some Nostalgia With Extra Whipped Cream, Please
Three people handed in their notice in a single week. You had barely trained your new receptionist. Then came the backorders from your supplier. And the icing on the cake? A negative Google review. It often happens that a rough review comes in the wake of an incredibly challenging situation at your business. But even […]
Video seems to be getting all the attention lately as content creators seek the best methods for increasing engagement and improving brand loyalty. And while that attention is well warranted, don’t lose sight of the benefits of blogging. Consumers are always going to be transfixed on memes and quick, easy-to-absorb content that lasts a few […]
Your company’s website is the first impression a potential customer has of your organization and where they’ll begin to understand who you are as a brand. And while it’s crucial to put plenty of planning into building your website, it’s equally as important to update it frequently. Mobile Friendly When users go online today, it’s […]
Generation Z, a group whose ages range from 12 to 27, requires a fresh and authentic marketing approach. This is a generation, like others before it, that demands a more nuanced approach to marketing Gen Z Traits Every generation has a list of stereotypical traits, and businesses are wise to develop content with these traits […]
As of 2022, Chrome is the leading Internet browser. With Google’s ongoing plan to eliminate third-party cookies in Chrome, the consensus is that it will have quite an impact on marketing efforts. This move by Google has forced companies to begin looking into new strategies for reaching users. Google has delayed the timeline for this […]
Read More… from Despite Delays, Google to Phase Out Third-Party Cookies: What’s Your Next Move?
Achieving brand awareness requires you to lay the foundation for a brand identity recognizable to your target audience. The result will be improved customer loyalty and a boost in sales. When you prioritize brand awareness, you’re smoothing the way for potential customers to understand your values and build trust in your brand. Your brand is […]
Read More… from Elevating Your Business Through Brand Awareness