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Since DNA testing kits became widely available, there have been plenty of surprises. Maybe yours were relatively mild, such as finding out your ancestry was more Irish than German. Or maybe you came across a shocking discovery, like a cousin you didn’t know existed. For some marketers, that’s what happens when they begin to look […]
When you’re designing a marketing strategy, there are the heavy hitters you likely never forget to include, like content and social media marketing. You wouldn’t miss incorporating a keyword strategy or email marketing. But there’s a great element of any strategy that often gets overlooked: landing pages. Landing pages are a great strategic tool that […]
Most functional business websites have an “about us” section, but every great business website has something more: a well-thought-out and enticing “about us” page. This part of the website is more important than most business leaders know. When consumers develop a sense of loyalty to a brand it is because they feel like the brand […]
Read More… from The “About Us” Page Is a Key Part of Your Business Website
You can’t discount the importance of the user experience. Within the topic of website accessibility, you can define success or failure based on the level of experience the user has while on your site. Is there an audience that will find it inaccessible? Knowing the answer to this question will guide you to an improved […]
Read More… from Website Accessibility: Why It Matters for Your Business
When you’re planning a web design or a web redesign, the process can quickly get bogged down in the details. From load speeds and landing pages to fonts and white space, there are a lot of design decisions to be made. But by focusing on a few guiding principles, a lot of the details will […]
Enhancing the User Experience Is Key to Success Consumers on the go expect to gain access to information regardless of where they are, and if you’re failing to offer them that mobile user experience with your website design, you may lose them to a competitor who does. If we go back to 2015, we see […]
Read More… from How to Achieve a More Responsive Experience With Your Website Design
As technology advances, customers demand more and more from their experience with your brand. They don’t want to just be able to find your company online; they want a satisfying interaction, with your user interface acting as a friendly guide around your company. Think your user interface is up to par? Consider these elements that […]
Make Live Video Your Preferred Outreach Tool This Year If you want hype associated with your online content, one of the best ways to get it is with video, and live video is definitely going to be a component of customer engagement in 2019. Many organizations have benefited from the intentional use of Facebook Live […]
Read More… from Customer Engagement Numbers Grow With Live Content