Marketing Musings
What We Write
Why is brand personality so important? Today’s discerning consumers don’t become long-term customers solely because of the products or services they enjoy; they are faithful to preferred brands because they feel a high degree of attachment to what the brand represents. The more brand personality you can project in your marketing content, the more loyalty […]
Read More… from Success Stories: Brand Personality and Engagement
It’s pumpkin spice latte season, or PSL season, if you’re among the initiated. It happens long before autumn officially begins, with the news making a splash on social media while everyone is still sweating through August. You may find it hard to remember the days before pumpkin spice everything took over grocery stores, restaurants and […]
Read More… from I’ll Have Some Nostalgia With Extra Whipped Cream, Please
If there is one component that is foundational for attracting and keeping customers, it’s trust. So much of what B2B marketing tries to achieve is that sense of trust, providing customers the assurance they need to invest in your brand. Successful marketers know that the way to achieve this is to educate and make an […]
You have heard that empathy is a big part of B2C marketing because it’s important when marketing directly to people. This might surprise you, but the people running companies are…people. That’s why even in a B2B marketing strategy, empathy is going to play a big role. There are differences in the buying process, of course. […]
Most of us don’t remember milk being delivered to our front door in glass bottles fresh off the farm, but a new generation is getting an opportunity to experience fresh local milk in a glass bottle at the nearest grocery store. Shatto Milk, located in Osborn, Missouri, started bottling and delivering milk to area stores […]
Read More… from Monday Morning Coffee With Shatto Milk Company