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Marketing Musings

No marketing strategy is complete without some techniques to gain empathy for your audience.
Step Into Their Shoes: Building Empathy into Your Marketing Strategy

If you have ever spent ten minutes shopping for an LED lamp you know that from that moment, you will be shown every LED lamp known to man in your social feeds and ad banners for the rest of eternity. You decided against the lamp, but never mind: you have demonstrated the least possible level […]

Read More… from Step Into Their Shoes: Building Empathy into Your Marketing Strategy

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