Marketing Musings

Many companies get into Facebook marketing with a “try-it-and-see” approach. You post a few things, see what sticks and have some fun trying it out. But you don’t want to stay in that mode. In order to connect with audiences and achieve a positive return on investment, you need strategic techniques that reliably deliver growth. […]

Read More… from Stats You Need to Know for Effective Facebook Marketing

You want to focus your marketing strategy on platforms that will work toward your goals. Most B2B marketing professionals agree that social media has value, but is focusing on Facebook worth your time and energy? Facebook is valued at almost $280 billion and the bulk of that money comes from ads. The reason so many […]

Read More… from How Does Facebook Fit Into Your B2B Marketing?

Facebook marketing looks so easy. You write a post, maybe share a favorite quote. You throw out a few pics from headquarters. You even invest some money into a paid ad. And then…nothing. Sure, you can see that people liked your posts, but are those non-discerning clickers that never saw a post they didn’t like? […]

Read More… from 4 Kinds of Posts to Improve Connections With Your Facebook Marketing Campaigns

Increasing organic reach with your Facebook marketing has become more challenging for businesses in every industry. Though it might seem that paying to get more eyes on your content on Facebook is the only way to succeed, there are still ways you can improve your organic reach. First and foremost, think of your Facebook account […]

Read More… from Ready to Increase Your Organic Reach With Facebook Marketing?

You’ve likely entered a contest on Facebook before, excited about the super-size pizza or cute new t-shirt you might win.  But those fun contests aren’t just about the prizes, they are a way to gain targeted leads on the path to business growth. If you want to try running a contest as part of your […]

Read More… from 5 Steps for Including a Contest in Your Facebook Marketing Strategy

Building an effective customer acquisition strategy is a complex task, but even though there is artistry to this process, there are also proven best practices you should use when you’re developing content and a plan for your outreach. You have many options in your approach to utilizing social media platforms in your customer acquisition strategy […]

Read More… from A Customer Acquisition Strategy That Engages More Consumers

Facebook marketing remains a powerful way to connect with your audience, but as more brands invest in this digital format, the impact of organic reach can get a bit diluted. The content you share on your company Facebook page has an average organic reach of only 5.17%. You may feel some alarm, wondering if you’re […]

Read More… from What Can You Do to Boost Your Organic Facebook Marketing Reach?

If your contact list is strong, your sales numbers are probably showing it. But if you’re like most organizations that have a goal of increasing your profitability, Facebook Ads can be a valuable tool to utilize to give your engagement a boost. The investment you make in Facebook Ads could turn into a long-lasting profit […]

Read More… from Are You Using Facebook Ads for Lead Generation?

Facebook ads sometimes can appear to be a “set it and forget it” type of tool, but there may be more to success than you’re realizing. While Facebook ads can be deceivingly simple, there are five common mistakes you can avoid to maximize their effectiveness: Mistake #1: Becoming a Broken Record Don’t run your Facebook […]

Read More… from 5 Common Mistakes You Might Be Making With Facebook Ads

Compared to running a direct mail campaign or launching an enewsletter, a Facebook ads campaign can seem too good to be true. You just load an image, come up with some punchy copy and select your audience. It’s so easy, right? Well…not so fast. Facebook marketing has some great features that make it user-friendly, but […]

Read More… from 3 Reasons Why You Might Not Be Seeing a Good ROI on Your Facebook Ads Campaign