Marketing Musings
What We Write
Oh, Google. How you love to mess with marketers. Just when everyone gets the hang of your algorithm, placing keywords with confidence, BAM! You throw in some changes and everyone is forced to rethink their digital marketing strategy. So, it’s possible that few people were surprised when Google announced that the plans to phase out […]
Read More… from So, the Cookie Isn’t Crumbling? Your Digital Marketing Update
While marketers continue to attempt to gain ground with consumers in an organic fashion, pay-per-click (PPC) advertising can be a vital part of your overall strategy. PPC ads are considered one of the most effective advertising methods to help you reach a larger customer base. Fast and Cost-Effective Do PPC ads cost money? Yes, but […]
Search engine optimization (SEO) is a priority for any business wanting to be found online. You research keywords, make sure your content is being renewed and refreshed, post videos and make sure your meta descriptions are in place. And yet, even as you implement all the best practices for SEO, you’ve got to remember one […]
Read More… from SEO and User Experience Are Both Key For Your Website
Even in the post-pandemic era, after seeing a 40% increase in Internet activity in 2020, many small business marketing plans still don’t prioritize search engine optimization (SEO) strategies. A recent survey gathered responses of 600 small and mid-size business owners in the U.S. and Canada to determine how they were using SEO and other digital […]
Read More… from 57% of Small Business Marketing Plans Don’t Include an SEO Strategy
If you’re the kind of person that gets sort of jazzed to pull out the vacuum attachments, if you get a little thrill as the W-2’s start appearing in your mailbox in January, if you can’t resist a little dance when it’s time to untangle Christmas lights or clean out your gutters, just wait until […]