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As a small business owner, you may assume that social media is for the big guys. Also, you’re busy running a business and you don’t have the time to devote to building a following so you really haven’t looked into it anymore. You may be surprised to find out that Instagram is actually ideally designed […]
Read More… from 3 Reasons Why Instagram is Ideal for Small Business Marketing
Customer reviews can make a big impact on your Instagram marketing strategy. After all, research from BrightLocal shows that 91% of consumers read customer reviews as a part of their purchasing decision. Where does Instagram fit into this purchasing process? 83% of Instagram’s one billion monthly users say they are there for product discovery purposes. […]
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Instagram Stories are great for brands who live in the visual. The photographers, the fashion designers and the tourism industry. It’s the perfect tool for B2C marketing, where consumers are looking to be dazzled by textures, colors and luxury. What about you, the typical B2B marketer? Are your days destined to be languished in the […]
Oh, say it ain’t so! Instagram has begun experimenting with hiding likes on other’s posts, and the Instagram marketing strategies everywhere are being evaluated. What about you: is there reason to freak out if you can’t see others’ likes? It’s not such bad news. You can still see your own likes, and the overall purpose […]
Read More… from How Hidden Likes Might Change Up Your Instagram Marketing Campaign
It’s not a secret that social media can carry tremendous importance as a part of your marketing strategy. It allows you to reach millions (and on some platforms, billions) of people daily. With this in mind, you may be wondering which social media platforms will be the best place for you to showcase your brand. […]
Read More… from Take Some Time to Enjoy Your Monday Morning Coffee While We Talk About Instagram
Sharing With Your Instagram Audience Through Video Marketing Instagram has a lot to offer, and if you’re only using a small percentage of the tools on it, you’re missing out on an opportunity to improve your outreach. If you want to see engagement grow among your target audience, focus your next Instagram campaign around “Stories” […]
Read More… from Let’s Talk About Using Videos in Your Instagram Campaigns
Customer Engagement Requires More Personalized Outreach Are you looking for some fresh ideas to give your Instagram marketing strategy a kick in the pants? Take a look at what Instagram Stories can do for you. Stories is a feature that allows users to post videos and photos that are only meant to be around for […]
Read More… from Make ‘Stories’ Your Go-To Tool for Instagram Marketing
Make Live Video Your Preferred Outreach Tool This Year If you want hype associated with your online content, one of the best ways to get it is with video, and live video is definitely going to be a component of customer engagement in 2019. Many organizations have benefited from the intentional use of Facebook Live […]
Read More… from Customer Engagement Numbers Grow With Live Content
Closely Monitoring Your Likes and Comments Reveals Truths Are you using your Instagram to its full potential? Instagram marketing is about more than just giving your brand a platform — it’s about using analytics to better connect with your target audience. Improved Traffic Who doesn’t want to drive more traffic toward their website? If you […]
Read More… from Is It Time to Take a Fresh Look at Your Instagram Marketing?
If Christmas is the most wonderful time of year, what about after Christmas is over? While it can’t quite compete with a living room crammed with presents and decorations, New Year’s deserves its own title. Most bittersweet time of year? Most nostalgic time of year? Best clearance sales time of year? Okay, so it needs […]
Read More… from How Would a Drone Play Pickleball? 2018 Year in Review