Marketing Musings
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Nothing is more synonymous with St. Joseph, Missouri than the Pony Express. For its short 18 months that it was in operation, it’s incredible that the service it provided is still being talked about today. Closing the gap between the Gold Rush and the expansion of both railroad and telegraph lines, the Pony Express was […]
Read More… from Monday Morning Coffee and Building Your Legacy
There’s a whopping amount of data available to you about what your customers do and why they do it. You can know what they tend to click before they finally decide to make a purchase. You can learn which subject line led to the most click-throughs on your email campaign. No behavior is too minor […]
If the first rollout of QR (quick response) codes was less than promising, the latest iteration of the matrix barcode technology invented in 1994 is proving to be a marketing trend that will likely turn into a best practice. If you’ve visited a restaurant lately, you’ve likely been met with a QR code option at […]
Read More… from Are QR Codes a Part of Your Marketing Strategy?
Many companies get into Facebook marketing with a “try-it-and-see” approach. You post a few things, see what sticks and have some fun trying it out. But you don’t want to stay in that mode. In order to connect with audiences and achieve a positive return on investment, you need strategic techniques that reliably deliver growth. […]
Read More… from Stats You Need to Know for Effective Facebook Marketing
Your website loads a little slowly, the last coupon mailers you sent didn’t generate the calls it did five years ago and you aren’t sure whether you should be excited about how many likes your business has on Facebook. You would love to do everything yourself, but you’re beginning to suspect that it’s time to […]
A lot has changed in marketing in recent years. There’s been an even bigger shift to digital formats, and people no longer want to see ads as much as they want to experience your brand and build a trusted relationship. Keeping up with these changes is just one good reason why you may want to […]
Read More… from Is Now the Time to Outsource Your Marketing?
Building trust is an important part of any B2B marketing strategy in a business environment where people are looking for authenticity and expertise in the brands they choose. You may be overlooking a great resource for establishing that trust. Your reviews can be mined for insights and also fashioned into testimonials to share. A testimonial […]
Read More… from The Value of Testimonials for Your B2B Marketing
You never saw it until your guests had already arrived. Despite trying to get things in order to have company, you missed the giant cobweb that came loose from the corner of your ceiling and is about to descend onto the head of one of your visitors. A single cobweb isn’t likely to tank your […]
Read More… from Is It Time to Do Some Spring Cleaning on Your Marketing Strategy?
You’ve mastered Stories, and your followers are pretty tuned in. But it turns out that there’s even more Instagram Marketing fun to be had through Reels, a video tool that offers great features for brand messaging that’s just exactly your style. We know it can be a bit overwhelming every time social media platforms provide […]
Read More… from 3 Reels Features to Add to Your Instagram Marketing Strategy
The cocoon is a safe place, with everything necessary for survival tucked neatly inside. But nobody ever waxes poetic about the beauty of cocoons. It’s the butterfly that is the metaphor for beauty, for potential, for growth. Is your marketing strategy stuck in the cocoon stage? Are you always thinking about someday, but never taking […]
Read More… from Break Out of Your Cocoon: Marketing Strategies for Growth