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When a trend becomes an undeniably impactful method of reaching an audience, it only makes sense to do as others do. Video as a key part of a content marketing strategy is a strong example of a trend that has become a go-to method of turning heads, as 95% of marketers say they’re using video […]
Read More… from Are Videos A Part Of Your Content Marketing Strategy?
Imagine you’re going on a first date. You wear your go-to outfit that makes you look amazing, but sends a clear message that you’re not trying too hard. You’ve got breath mints in your pocket and a mental list of topics in case conversation is a little rough. You walk into the restaurant, spot your […]
Read More… from A Little Monday Morning Coffee Discussion About First Dates
Your marketing strategy is built around a solid understanding of your brand and the story you want to tell. It’s consistent, it’s full of your personality and it’s incredibly effective. Until it’s not. Whether it’s a devastating flood that makes a lighthearted message ring out like you don’t care in your local area, or a […]
Read More… from Keeping Your Marketing Strategy Fluid in Changing Times
Now that there are places beginning to emerge from shelter-at-home orders, while still practicing social distancing and caution, you may wonder where your brand messaging fits. Should you even be investing in marketing when the economy is in such a hobbled state? The answer is yes. While some brands are following their gut reaction to […]
Read More… from Now What? Addressing Your Marketing Strategy Moving Forward
As the changes in how we do business during these times continues and the reality of economic downturn is on the minds of many, moving forward with marketing brings many questions. How many times have you used the phrase “uncertain times” in your content as of late? While part of your B2B marketing strategy needs […]
This past month has seen many changes in our country which has and will likely continue to affect the economy for a long time. With the current economic situation, are you wondering how to adjust your marketing strategy? Here are some important things to think about as you look at your strategy moving forward: Assessing […]
Read More… from How Do You Adjust Your Marketing Strategy During Tough Economic Times?
When the economy is slow and your marketing budget is suddenly under a lot of scrutiny, it can be challenging to know how to prioritize your spending. Should you put more into customer acquisition or retention? Maybe it’s time to run some serious promotions. While all of these questions are worth considering, now is the […]
You love a good text peppered with emojis, and there are certain ones that you almost can’t communicate without (eye-rolling emoji, anyone?). If your social media marketing could use a little more personality, inserting a few emojis can give your messaging some emphasis. Just be careful. Those little yellow faces have the power to make […]
In the last decade, cupcakes have gone from strictly kids’ fare, offered in bright colors at birthday parties, to an elegant and trendy option for weddings and showers. Baked with exotic flavors and displayed in tiered formation, these little desserts have experienced a rebirth that any marketing team would love to orchestrate for their brand. […]
Read More… from When Marketing Imitates Dessert: A Cupcake Lesson
You probably drove yourself to work today, after putting your own dishes in your dishwasher, following a breakfast you cooked yourself. That’s right, those predictions about self-cleaning kitchens and autonomous cars haven’t quite come together just yet. On the other hand, you may have started your day by asking Alexa what the weather is and […]
Read More… from Marketing 2020: How Reality Lines Up With Past Predictions