Marketing Musings
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Change can be uncomfortable, but at times it is necessary. An entrepreneur has a choice to make when their livelihood is jeopardized because of changes beyond their control. A strong entrepreneur can take lemons and make them into … jewelry. One of those strong, fearless entrepreneurs is Liz Thomas, creator and founder of Liz Made […]
While your company probably knows you should be engaging in social media marketing, you may struggle to identify goals and then determine how, or if, social media is contributing to any success. Do likes or other vanity metrics have any value, or should marketers be focused on another measure of impact? It’s important for you […]
Read More… from What Metrics in Social Media Marketing Really Matter?
Ah, breakfast. It already gets quite a bit of love as the “most important meal of the day”, and for good reason! It gives your metabolism a nice boost to start your day which does wonders for your body’s ability to function and do what you do best … oh and breakfast food is downright […]
Read More… from Monday Morning Coffee With Snooze, An A.M. Eatery
It doesn’t matter what size your business is; you are always faced with a challenge of tailoring your marketing spending to your budget. For small businesses, the best impact for your dollars may come from social media marketing. Here are five reasons why social media marketing for small businesses is a good fit: Your Audience […]
Read More… from 5 Reasons Social Media Marketing For Small Businesses Is Key
When the economy slows down, you may quickly begin looking for where your budget could weather a storm. If a recession causes revenues to dip, can you offset the damage by trimming your marketing budget? It may seem natural to cut back on spending, but a look at history will tell you that it might […]
Read More… from Now Is Not The Time To Cut Your Marketing Budget
While an engaging Instagram presence may drive some traffic to your website, you may be able to multiply your lead generation by creating an Instagram landing page. A landing page ensures that visitors filtering into your website from social media know where to head next. Here are three tips that build conversions: The 5-Second Test: […]
Read More… from 3 Ways a Landing Page Improves Instagram Lead Generation
As we settle into mid-2020, some things are becoming clear: we’re not getting out of this thing anytime soon; the toilet paper shortage may not go away; and you’d better just decide that you love social media marketing, because when people are spending more time at home, it’s the place to be. And when you’re […]
Read More… from Soft Music, Pretending Like We’re Friends … Visual Marketing in 2020
If you’ve ever walked out of a dark movie theater into bright afternoon sunshine, the feeling of emerging from a Covid-19 shelter-at-home order wasn’t completely new. You’re a little surprised to find that the world is still out there. In both cases, you’ve probably indulged in a little too much sitting and a few too […]
Read More… from Monday Morning Coffee: Lessons from a Pandemic
While the reality is that your product or service probably isn’t for everyone, you can create engaging content with a deep understanding of who most wants and needs your product and where they might be looking for it. You just need to think like a reporter as you look to reach your target audience. This […]
It’s summer, and it’s hot. That means it’s the perfect weather to feel the wind in your hair at a locally-owned electric go-kart track, Joe Town Speedway. Built in 2018, Joe Town Speedway is one of the most technologically-advanced tracks anywhere, with the karts operating with no gasoline. There’s no motor-like smell, no fumes and […]
Read More… from Monday Morning Coffee With Joe Town Speedway