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Everyone’s Irish on St. Patrick’s Day. Even though the day is the feast day for the patron saint of Ireland it’s become a secular holiday. Many cities all over the United States wear green and celebrate with a parade and green beer. All the festivities are far from traditional. Like other holidays, the modern observance […]
Read More… from Enjoy Your Monday Morning Coffee While We Talk About St Patrick’s Day
When a visitor to your website via social media or a search page arrives at your product page, they are likely to turn away without making a purchase. They simply aren’t ready. A good landing page eases the entry to your website and tells them what next step to take. Findings by Monetate show that […]
Since their introduction in the 1940s, M&Ms have been inviting consumers to enjoy the confection that “melts in your mouth, not in your hand.” While most kids have tried melting those chocolate buttons just about everywhere (heating vents, hot chocolate and, yes, hands), the brand has managed to woo one generation after another with strategies […]
Read More… from M&Ms Offers Sweet Lessons on Reaching Your Target Audience
Are you looking to balance out your typical chips and beer with something a little sweeter. What about melt-in-your-mouth ribbons of soft buttercream or tantalizing flavors like Strawberry Moscato and Salted Caramel? Maybe some lighter-than-air chocolate cake filled with chocolate ganache or marshmallow crème. Grabbing a few cupcakes, cake pops or a dozen chocolate chip […]
As a business, it is important for you to get the target audience acquainted with your brand, but first, you have to know who you are as a brand. Then, you have to identify your target market and where they spend time trying to find information about products. Perhaps the most challenging part is telling […]
Read More… from Hitting the Sweet Spot With Your Brand Story
You probably drove yourself to work today, after putting your own dishes in your dishwasher, following a breakfast you cooked yourself. That’s right, those predictions about self-cleaning kitchens and autonomous cars haven’t quite come together just yet. On the other hand, you may have started your day by asking Alexa what the weather is and […]
Read More… from Marketing 2020: How Reality Lines Up With Past Predictions
#TeamSJC has put together a bracket that sweet dreams are made of with a candy bar bracket of 16 sweet favorites. There are so many candy bars to choose from, how can we choose just 16? After extensively researching the most popular candy bars on the market today and some excruciating debate, our team has […]
Read More… from Monday Morning Coffee and a Sweet Competition
It’s no secret that home sales are heavily dependent on high-quality visual marketing. Buyers are looking extensively online, using images, maps and descriptions to weed out properties that don’t meet their needs. More recently, real estate drone photography is giving even more insight into a property’s features. Using real estate drone photography is the next […]
Read More… from What Successful Realtors Know About Real Estate Drone Photography
Maybe you’ve been thinking about a company rebrand. You’re tired of your logo, your recent acquisition has changed the core focus of your business or you’ve noticed that your color scheme no longer fits who you are as an organization. Before you start a company rebrand here are a few things you need to know: […]
Read More… from 5 Things to Know Before Your Company Rebrand
Where would coffee be without your favorite mug? It’s one with the perfect sarcastic message, or the mug that fits in your hand just so. It’s one that’s cracked and chipped, but it belonged to your grandma so you gingerly use it every day, hoping you don’t end up with a split lip. When it’s […]