Marketing Musings
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If you haven’t jumped in on the video trend on your social platforms, the time is now because this is one trend that is only growing as a key part of marketing growth for companies across industries. Or maybe creating videos for social media is part of your strategy, but you’re not sure if there […]
Read More… from 3 Things You Should Know About Creating Videos for Social Media
GIFs sum up your feelings in a three-second clip. They help you say, “Happy Birthday,” or “This is crazy,” in one convenient click. You and your siblings have entire conversations using them, fully understanding the coexistence of, “I’d drop everything to do anything for you,” but “If you chew near my ear again, you’re going […]
Read More… from How to Successfully Include GIFs in Your Marketing Strategy
February 2, 2020. A day that Kansas City Chiefs fans will remember for a lifetime. Now that some time has passed since they took home the Super Bowl title, we thought it would be fun to hear from some of the die-hard fans of Team SJC on how it felt to watch their beloved Chiefs […]
Read More… from Monday Morning Coffee and Reflections on a Super Bowl Win
Remember 40 years ago when email was just becoming a thing? Maybe you can recall sending your first attachment, or when people were obsessed with email chain letters. The channel has definitely matured into a better place, but it hasn’t lost its glossy sheen. Email marketing remains one of the most reliable ways to engage […]
Read More… from 38% of Consumers Moved to Action by Email Marketing
Most companies are pursuing search engine optimization (SEO) at some level, and budgets for content marketing are increasing, but the smartest companies integrate SEO and content marketing as a part of a set of SEO best practices designed to encourage growth. Content and SEO strategies often fail to capture the potential momentum that can occur […]
Read More… from Best SEO Practices Are Integrated With Content Strategies
Love is … definitely a good book on a winter’s evening. This week’s Monday Morning Coffee could give you some inspiration toward how you’ll curl up when Monday comes to a close. Be it digital or a good old-fashioned hardback, reading during the winter months is a favorite past-time across the SJC team. But it’s […]
More than any other platform, LinkedIn for businesses is the ideal setting for sharing your expertise in your industry. But while people are primarily there for professional reasons, that doesn’t mean leads are going to drop in your lap. You need a strategy that encourages clicks and engagement so that your posts are prioritized by […]
Read More… from Capturing More Clicks on LinkedIn for Businesses
2020 is a perfect time to … what else? Make lists of 20s, of course. Twenty new restaurants to try. Twenty books to read. Or, for the really ambitious: 20 naps to take. While 20 things can sound a bit intimidating when it comes to achieving 20 marketing objectives, there’s an easy answer. It’s outsourcing. […]
Date night, birthday celebration, or maybe you just don’t feel like cooking. People go out to eat for many different reasons. Now there’s a new reason to go out to eat in St. Joseph, the First Annual Restaurant Week presented by Joe Town Fun and the St. Joseph Chamber of Commerce. Over the past few […]
Read More… from Enjoy Your Monday Morning Coffee and Start Planning For St. Joseph’s Restaurant Week
Is your biggest competitor breathing down your neck a little too much lately? Do you look at your logo and think, “Ugh, 1997!” with a shudder? There are many good reasons for a company rebrand, and they can include things like a logo that seems lodged in the world of Friends and Seinfeld, or a […]
Read More… from Time to Shake Things Up? Pursuing a Company Rebrand