Marketing Musings
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We all find ourselves pinning DIY projects on Pinterest and have every intention of completing those creative designs. But if you are like most of us, you do not have the tools it takes to make these projects possible or it’s hard to understand how to do so with the directions provided. However, there is […]
You want to get more out of your social media marketing dollars, and your ad budget is running a bit high. What can you do? How about some organic lead generation through Instagram? It may seem like Instagram is only about Stories these days, but there are plenty of ways to turn your profile and […]
Read More… from 4 Tips for Cultivating Organic Lead Generation on Instagram
It’s time for a website redesign, and your team is contemplating whether you should simply knock out the project quickly with an inexpensive template, or go all out with a custom website design. When you look only at time and money, the easy choice is a template. But you need to look deeper. There are […]
All creatives know that there is nothing worse than coming down with a terrible case of “writer’s” or “artist’s” block. One Friday morning each month in 207 cities around the world, creatives gather at 9 a.m. to try and get out of this creative funk by enjoying breakfast, coffee and listening to a speaker who […]
Read More… from A Little Monday Morning Coffee Creativity to Inspire You
Your company executives may be telling you to push product through your marketing efforts, but the most effective approach to content marketing is not talking about your product or your company. It’s not even just about your customers. It’s about your audience. Lead with Content: Your marketing instincts may tell you to lead with your […]
St. Louis is known for a few things: the Gateway Arch, the St. Louis Cardinals, the world-renowned Zoo. When it comes to food, they also boast a few claims to fame, with toasted ravioli invented here and an overall enthusiasm for good Italian food. And of course, Anheuser Busch beer, filling the air at I-55 […]
Read More… from Take Some Time to Enjoy Your Monday Morning Coffee While the Dough is Rising
Your social media marketing goals are downright lofty compared to when you started. Rather than simply asking everyone you know to like your page, you’re chasing after some serious objectives. You want improved engagement, more website traffic and relevant content to encourage sharing. Does that mean that Facebook likes are left to the newbies, the […]
Your content creation strategy is a critical piece of your overall marketing plan. Otherwise, how do you determine when it’s okay to share a video or what topics should be addressed in your blog? It’s how you back up your decision to share a brilliant infographic, but not your employee’s video of puppies trying to […]
Read More… from Five Considerations for Your Content Creation Strategy
Maybe you’ve seen the sign on the corner of 22nd and Mitchell in St. Joseph, with its quippy sayings and attention-grabbing jests. It makes the wait at the red stoplight more bearable, as you laugh at the jokes that are at the neighboring company’s expense. But if you take a moment to stop and venture […]
Read More… from Monday Morning Coffee With Twilight Gardens Statuary
Maybe you started your company when you only had enough cash to ask an artistic friend to sketch a logo. It may be that you have a great logo, but your color scheme has become dated or you have changed your name. You’ve decided it’s time for a company rebranding. A rebrand can require a […]