Marketing Musings
What We Write
You’re cultivating a vibrant social media presence. You’ve got a healthy following on your email newsletter, and you’ve been pleased with the number of shares your blog is getting. You’re doing well in meeting some of your content marketing goals, but you may wonder if there are still ways you could step it up and […]
The weather is getting cooler, the leaves are starting to turn colors and the South Side Fall Festival is coming soon. These are all signs of the seasons changing. The annual event, which is celebrated in south St. Joseph, always falls on the third weekend in September. This year the event opens Friday night September […]
More than 600 million professionals have a LinkedIn profile and a large percentage of them use the platform to make business decisions. You can use LinkedIn marketing strategies to find more quality leads, and by using ads, you can sway them your way as they make those decisions. What Ad Types Are Best for Me? […]
Read More… from How You Can Start Improving Engagement Today With LinkedIn Marketing
You’re posting on your blog regularly. You repurpose your best material into infographics and videos. You even make it your personal mission to prioritize SEO principles for your content marketing strategy. But are there things you are also doing that may be having a negative effect on your content marketing efforts? Use the following list […]
You know about the St. Louis Cardinals. You’ve probably heard that St. Louisans slice their bagels like bread (doesn’t really happen). Maybe what you associate with St. Louis is toasted ravioli (that is definitely a thing). What you may not know is that St. Louis often feels more like a cluster of little towns than […]
Read More… from Monday Morning Coffee With Cake House Design
B2B buyers operate in a different mindset when it comes to purchasing. They take a logical approach and rarely, if ever, make a buy on a whim. However, just because B2B buyers are using logic to a great extent, they’re not devoid of emotion. In fact, a study by Google titled “From Promotion to Emotion: […]
You’ve recently completed the redesign of your website. Featuring beautiful graphics and a look that is instantly recognizable as your own, the website is perfectly positioned to tell your brand story. The next step is to get moving on your content marketing. That’s right, it’s not time to celebrate just yet. Okay, go ahead and […]
Read More… from 5 Reasons Your New Website Needs Content Marketing
If you’ve ever used pay-per-click (PPC) advertising, you know it is a form of marketing where you pay a fee any time a user clicks on your ad. It is meant to drive more traffic to your website. (You can learn more about PPC campaigns and other key marketing tools by signing up to receive […]
Read More… from How Website Design Can Have An Impact On Your PPC Campaigns
You’re investing in video, and it’s been years since you stopped counting likes. You have a killer SEO strategy that’s integrated across all of your content, and your voice is well-established and clearly linked to your brand. Still, maybe it’s time to integrate some new content marketing trends into your plans for next year. (And […]
After countless years of your canine friends begging for human treats, the tables have been turned. Visit any of the 12 Treats Unleashed locations and you may be asking Fido if you can please, please have a bite. You may think this is an exaggeration, but step into the cinnamon-scented store, with its showcase table […]