Marketing Musings
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Ah, don’t you just love wedding season? You dust off your best duds, dig into your closet to find your one formal clutch purse and try to figure out which way the “C” goes in YMCA without consulting a mirror. Maybe you have to throw a shower for a blushing bride or attend a bachelor […]
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It’s easy to get caught up in the social media marketing world and forget what it’s really all about. A recent survey by Sprout Social shows that many of us are on track with smart marketing and a few others are still being dazzled by likes. (If you don’t already receive our newsletter, sign up […]
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Your brand design is more than your logo or your name; it’s the total package that includes your color palette, personality and overall feel to your brand. It’s what makes members of your target audience immediately recognize content that’s been posted by you. (If you want to know more about taking your brand to a […]
Read More… from 6 Tips for Displaying Your Definitive Brand Design on Social Media Profiles
“All people regardless of ability have the right to a good life.” It’s a simple, but powerful statement, and it serves as part of the mission statement of Johnson County Board of Services (JCBS). The organization is a nonprofit based in Warrensburg, Missouri, that provides resource navigation for families who have a child or adult […]
Read More… from Monday Morning Coffee With Johnson County Board of Services
You’ve got a beautiful website that showcases your brand in your color scheme, offers a nice product description for each item in your inventory and includes a great library of content on everything from industry trends to how-to manuals. You may never have guessed that your website was meant to do much more. But it […]
Read More… from How Your Website Should Empower Your Marketing Strategy
The quality of your landing page says a lot about how much engagement you’re going to get from consumers. The goal for your landing page will focus on visitors coming to your site and how you can lead them to take a series of actions that lead to a conversion. Your landing page serves as […]
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You know it when you’ve found it. It’s dark roast, just how you like it. It’s exactly the right amount of cream. It’s the notes of caramel hinting around the edge of the taste, making you wonder if it’s possible that there’s a touch of sugar somewhere in your brew. You try to hold back, […]
Read More… from Sip Your “Perfect Fit” Monday Morning Coffee
You’re the star of your social media world: you’re aware of what your audience cares about and you managed to get on the front end of the last few trending topics. Once your social media contacts reach that all important digital marketing gateway, the landing page, are your efforts successful or are they falling flat? […]
Read More… from 5 Steps to Landing Pages That Deliver Digital Marketing Conversions
Do you hear a faint fizzing sound when you see the Coca-Cola logo? Perhaps you crave coffee when you see the Starbucks mermaid. Maybe you get an urge to go for a run when you see that Nike swoosh. Or maybe not. How did these giants of logo design land on such a powerful image […]
Something about the “first Friday” or “third Thursday” of the month can stir up some big-time interest. Centering events around these specific days of the month is a great way of attracting folks to downtown in cities across the country. With a few members of our team being Kansas City residents, they are well aware […]
Read More… from Enjoy Your Monday Morning Coffee and Plan a Night Out to the Next First Friday