Marketing Musings
What We Write

The Importance of Focusing on This Key Piece of Your Website Design You can create an edgy, funny social media strategy that catches the eye of your followers and pushes a lot of traffic to your site. But if your website design has one major flaw, you’re likely to lose your edge. What’s the design […]
Read More… from The Website Design Flaw That’s Hurting Your Social Media Strategy

Remember writing that high school term paper, when you found that your pencil needed sharpening no less than four times before beginning (never mind that you were typing the paper) and you were sure your mom’s stash of Little Debbie snacks could help you get to the ten-page minimum much faster? SJC writers have their […]
Read More… from Monday Morning Coffee With a Double Latte and a Day in the Life of an SJC Writer

User Experience Design Always Keeps the Target Market in Mind […]
Read More… from Optimizing Your Website for a Cohesive User Experience

If Not, It’s Time to Focus on Video Marketing We’ve been watching the trend for a few years now and it’s really starting to take off — video now accounts for the bulk of online traffic. It is also a key part of lead generation efforts for many organizations. If you’ve only dipped your toes […]
Read More… from Are Videos a Part of Your Lead Generation Campaign?

A Voice-Driven Marketing Strategy Interest in podcasts continues to gain momentum. In fact, more people know about podcasts than can name who our current U.S. vice president is. While that’s somewhat of a sad statistic, it’s good for podcast marketing. Edison Research looked into the growth of interest in podcasts in 2018 and found that […]
Read More… from Podcast Marketing: Attracting a New Audience With Valuable Content

The Importance of Website First Impressions Regardless of the industry you are in, running your business without a website will have negative consequences for the growth of your company. Yet having a URL alone will not suffice — you have to have a strategy for executing a website design that will draw people to your […]
Read More… from 5 Essential Stats You Should Know About Website Design

Decades, even centuries — nah, millenniums ago, group fitness programs entered the world — we’re looking at you, Yoga. Then, during the years of the wild child — the ’60s, ’70s and ’80s saw the likes of Jazzercise, Richard Simmons (we couldn’t forget his outfits even if we wanted to … and we want to), […]

Your Site Should Get Better and Generate More Results with SEO […]

Your website is a bit dated. You’re rocking that earth-tone color scheme and the most innovative feature you’ve got going is a rotating banner across the top that seemed pretty awesome back in 2010. You know you need to invest in a new website design, but banishing the Italian countryside rustic ambiance isn’t all you’re […]
Read More… from Let’s Talk About the Purpose of Website Design

This winter has been one with continuous rounds of fresh powdery snow and icy rain. Some are calling this “the winter that keeps on giving.” The weather has caused some to consider a move to the sunny state of Florida (or at least a trip to enjoy a few days of sunshine and warmth) but […]
Read More… from Monday Morning Coffee on the Slopes at Snow Creek