Marketing Musings
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You’re sitting down to play a game of Battleship with your precocious nine-year-old niece. You know it’s going to be brutal on her if you win (and besides, your ego can’t really take it if you lose while actually trying), so you shove all of your boats in one corner and then refuse to see […]
Read More… from How to Not Succeed With Your Marketing Strategy
Have your Facebook advertising campaigns plateaued? It is time to take a different approach. Facebook ads generate billions of dollars for the social media platform, but if you want to see a better return on your investment, you need to take a closer look at what’s working, how much you’re spending and how you target […]
Read More… from 3 Approaches for More Successful Facebook Ads
In Richard Dawkins’ 1976 book, The Selfish Gene, he coined a term for how cultural information spreads – “meme.” And while memes today have taken on a new form, it has become a tool for delivering a message. For social media marketing professionals, memes are a go-to mechanism for conveying information in a concise, quick […]
Read More… from Why Use Memes in Your Social Media Marketing?
More than 600 million professionals have a LinkedIn profile and a large percentage of them use the platform to make business decisions. You can use LinkedIn marketing strategies to find more quality leads, and by using ads, you can sway them your way as they make those decisions. What Ad Types Are Best for Me? […]
Read More… from How You Can Start Improving Engagement Today With LinkedIn Marketing
Knowing exactly who you should target in an ad campaign is vital to getting a good return on your investment. The same is true of Facebook ads. You can target those who have an interest in products like the one you’re promoting. You can target people visiting your website or you can target people who […]
Read More… from 3 Strategies for Increased Engagement With Facebook Ads
If you’re using social media marketing to your advantage, you will know where to put the content that’s tailored to meet a specific audience. For example, did you know that Facebook is where most of your audience age 40 to 54 will go to follow brands? Instagram, however, is attracting a much younger audience – […]
Your posts are witty, you share interesting blogs and you regularly log in to your social media accounts, ready to answer comments. Even with all this attention are you finding your social media marketing strategy is falling short of your expectations? Gray Manufacturing faced some social media challenges that might sound familiar to you, read […]
Read More… from 5 Reasons Your Social Media Marketing Strategy Is Not Hitting the Mark
Make that an iced coffee, please. That’s right, summertime is here. Your grocery cart is loaded with popsicles, everything smells of sunblock and sand is turning up in the weirdest places. Yes, your schedule might be filled with fun evenings by the grill and lazy weekends at the lake, but business is still happening. That […]
Read More… from Monday Morning Coffee: Sand and Sweat Edition
We’re all trying to get more traffic to our social media pages, because the more that comes your way, the more powerful your brand becomes and the more consumers become engaged with your organization. Here are four tips to give your social media marketing a boost: All Roads Lead to Your Social It’s a strategy […]
Read More… from 4 Social Media Marketing Tips to Improve Your Traffic
Sharing With Your Instagram Audience Through Video Marketing Instagram has a lot to offer, and if you’re only using a small percentage of the tools on it, you’re missing out on an opportunity to improve your outreach. If you want to see engagement grow among your target audience, focus your next Instagram campaign around “Stories” […]
Read More… from Let’s Talk About Using Videos in Your Instagram Campaigns