Marketing Musings
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Courting a customer isn’t so different than trying to attract a new love. You want to present your best self, while still being authentic. You want to make sure you’re attracting the right person, and not just anyone who’s bored and has a free minute. Your marketing strategy needs a bit of depth, so that […]
Read More… from Add a Little Sugar: How to Create a Marketing Strategy You’ll Love
You’ve heard that you need a marketing strategy, but you aren’t sure where to start. You might wonder how you’ll even know if it’s successful. If you see business growth, how will you know whether that happened because you started posting on Instagram, or if it’s from the direct mail campaign you do every year? […]
Read More… from How a Successful Marketing Strategy Takes Shape
You wear the same sparkly sweater to your office holiday party, year after year. You always order the chicken fettucine alfredo at the same restaurant, because why mess with what works? You participate in the Turkey Trot 5k on the Friday after Thanksgiving, shoving away suggestions that you should try a longer run. Even at […]
Read More… from 2020: The Year Your Marketing Strategy Breaks Through
Almost 80% of smartphone users have made an online purchase from their phone. During the holidays when gift buying is at its peak, nearly 40% of all eCommerce purchases are made via the smartphone. These are strong stats from which to realize how important optimizing your marketing strategy for mobile truly is. (Download our website […]
Read More… from The Importance of a Mobile-Friendly Marketing Strategy